No greenwashing. Only businesses that actually make a positive difference to the environment.

We create projects with environmental sustainability baked into their foundations.

Startups that not only stop damaging the environment, but eventually aim to restore the damage done and regenerate what was lost before.

Lean development and rapid experiments to get real-world feedback on what works and what doesn't work to build real solutions to a problem quickly.

We believe our startups should follow the same working philosophy we have here at Solve Earth - work to live, not live to work! Remote working, flexibility, autonomy and taking care of yourself and your team at all times.

We believe in change by producing a new future and showing it, not telling people what to do. We are troublemakers for the greater good through the production of new products and services. 

We believe in collaboration, co-creation and learning from each other. There are no gurus. You will learn primarily with the community and your team through action and knowledge sharing.

You will be a central part of expanding the community and helping others to join and take part. We grow together with the help of all members. 

No body should spend their life working on things they don't really care about. Ignite your full potential by working on the things you deeply care about and watch your capabilities get turbocharged.

In order to achieve high impact, projects must be self-sufficient by being in a large enough market to generate healthy revenues and profit. Profits = Scalability = Impact.

The best ideas come from the combination of unique minds and everyone has something valuable to contribute regardless of background.

We are a living breathing organism. Not just a business. By taking care of all stakeholders we become a powerful adaptive, cooperative ecosystem of businesses working together to amplify our impact.

FairShares Commons startup companies have an incredibly flexible incorporation structure that combines the best elements of for-profit, non-profit and charity models together. Our startups combine the shared value of co-operatives and add the full thruster rocket fuel of a for-profit company without limits.

The FairShares Commons incorporation structure is the magic X factor that is required to ensure a company is truly environmentally sustainable from the foundation up, by aligning incentives across all stakeholders with shared ownership.

Shared ownership does not reduce control. You will retain control of your startup at all times. This is made possible with different equity types in the FairShares Commons and prevents the abuse of power by a single powerful stakeholder – e.g by an investor or co-founder.

The FairShares Commons incorporation does not slow down growth or limit the size of a company. If a unicorn is a billion-dollar disruptive startup, Solve Earth eco-startups will be zebras - billion dollar innovative collaborations that combine mission and financial profits into an intertwined inseparable thread. A zebra would be a horse without stripes. Black AND White, not Black OR White. 

Aligned incentives among all stakeholders to enable a focus on the mission of the company and in generating profits simultaneously without one compromising the other even when under challenging financial situations or other existential threats. The mission is mission critical.

The FairShares Commons enables the most advanced form of individual communication and company organisation: truly flat hierarchies of self-managing teams where every individual is empowered to bring their whole selves to their role and has the power and autonomy to act without fear.

Most importantly of all, the FairShares Commons incorporation enables companies to start building the foundations of a new economic system for the 21st and 22nd century that enables not just environmental sustainability but environmental regeneration combined with financial regeneration and social regeneration. This is entirely compatible with our current system and will enable Green Capitalism to evolve into the new economic paradigm that will build the basis for humanity to thrive in the long term.