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About Us

Our Mission Is To Inspire, Educate And Support An Army Of Eco-Entrepreneurs To Build Eco-Startup Companies For A Cleaner, Greener 21st Century

Our Core Philosophies

Real Impact for the Environment

No greenwashing. Only businesses that actually make a positive difference to the environment.

Sustainability in our DNA

We create projects with environmental sustainability baked into their foundations.

Regenerative Startups

Startups that not only stop damaging the environment, but eventually aim to restore the damage done and regenerate what was lost before.

Rapid Experimentation

Lean development and rapid experiments to get real-world feedback on what works and what doesn't work to build real solutions to a problem quickly.

Progressive Working Environments

We believe our startups should follow the same working philosophy we have here at Solve Earth - work to live, not live to work! Remote working, flexibility, autonomy and taking care of yourself and your team at all times.

Productive Activism

We believe in change by producing a new future and showing it, not telling people what to do. We are troublemakers for the greater good through the production of new products and services. 

Guidance, not teaching

We believe in collaboration, co-creation and learning from each other. There are no gurus. You will learn primarily with the community and your team through action and knowledge sharing.

Self-Replicating Community

You will be a central part of expanding the community and helping others to join and take part. We grow together with the help of all members. 

Work On What You Care About

No body should spend their life working on things they don't really care about. Ignite your full potential by working on the things you deeply care about and watch your capabilities get turbocharged.

Scale & Profit to Create Real Impact

In order to achieve high impact, projects must be self-sufficient by being in a large enough market to generate healthy revenues and profit. Profits = Scalability = Impact.


The best ideas come from the combination of unique minds and everyone has something valuable to contribute regardless of background.


We are a living breathing organism. Not just a business. By taking care of all stakeholders we become a powerful adaptive, cooperative ecosystem of businesses working together to amplify our impact.


Solve Earth Founded
Solve Earth Online Course Experimentation
Royal College of Art Hackathon + Greater London Hackathons
Virtual Internship During Covid Pandemic
Partnership with the Evolutesix Evoluter
Solve Earth Squared Community
More to come... YOU get to decide!

How to build truly sustainable eco-startups

True sustainability is baked into the DNA of our startups by using a unique foundation
Solve Earth eco-startups will be able to access resources from Solve Earth because we operate a unique business model of shared equity. This unique business model is made possible by a new incorporation foundation called the FairShares Commons

A Co-operative with added Rocket Fuel 

FairShares Commons startup companies have an incredibly flexible incorporation structure that combines the best elements of for-profit, non-profit and charity models together. Our startups combine the shared value of co-operatives and add the full thruster rocket fuel of a for-profit company without limits.

Shared Ownership Model

The FairShares Commons incorporation structure is the magic X factor that is required to ensure a company is truly environmentally sustainable from the foundation up, by aligning incentives across all stakeholders with shared ownership.

Shared Value but YOU are in Control

Shared ownership does not reduce control. You will retain control of your startup at all times. This is made possible with different equity types in the FairShares Commons and prevents the abuse of power by a single powerful stakeholder – e.g by an investor or co-founder.

Billion-dollar Zebras, not Unicorns

The FairShares Commons incorporation does not slow down growth or limit the size of a company. If a unicorn is a billion-dollar disruptive startup, Solve Earth eco-startups will be zebras - billion dollar innovative collaborations that combine mission and financial profits into an intertwined inseparable thread. A zebra would be a horse without stripes. Black AND White, not Black OR White. 

Incentivised Teams

Aligned incentives among all stakeholders to enable a focus on the mission of the company and in generating profits simultaneously without one compromising the other even when under challenging financial situations or other existential threats. The mission is mission critical.

Self Governing Organisations

The FairShares Commons enables the most advanced form of individual communication and company organisation: truly flat hierarchies of self-managing teams where every individual is empowered to bring their whole selves to their role and has the power and autonomy to act without fear.

A New Economic System

Most importantly of all, the FairShares Commons incorporation enables companies to start building the foundations of a new economic system for the 21st and 22nd century that enables not just environmental sustainability but environmental regeneration combined with financial regeneration and social regeneration. This is entirely compatible with our current system and will enable Green Capitalism to evolve into the new economic paradigm that will build the basis for humanity to thrive in the long term.

Our Team

Gareth Thompson
Daneel Minev
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